This is a story about Australia’s most valuable brand. A brand people had fallen out of love with. One they saw as the ageing telco it once was, not the modern, world-class technology company it had become. To alter these perceptions, we showed technology in a different light. Not as mere gadgets and wires, but as an enabler of wondrous things, that help humanity thrive. With the help of a little magic...
We produced films that spoke to the network's superior speed....
Superior coverage...
Reliability...
And how government and larger, global enterprises could thrive using technology.