CAMPAIGN ELEMENTS
lambstock
Spring is the best season for lamb. It's also synonymous with love and flowers in bloom. So, on the 40th anniversary of Woodstock, we brought together free love, flower power and lamb chops to create "Lambstock". Our catchcry? “We love ourLamb in Spring, Man.” The campaign included a 45" TVC, print, large format outdoor billboards, video banners, otps, pos poster, wobblers, ticket toppers, butchers' badges, recipe leaflets and an ambient stunt at train stations, involving "hippies" handing out rosemary in small, plastic bags that resembled that other herb Woodstock was famous for...