lâmb

The wonderful aroma of roasted lamb rivals that of any expensive fragrance made for women. What better way to show your mum how much you love her on Mother’s Day? Our integrated campaign mimicked the conventions of perfume advertising so successfully, we had people asking for the new LÂMB fragrance at perfume counters (maybe that’s where Gwen Stefani got the idea?). We sold 1.5 million more serves of Lamb for Mother’s Day, than the previous year.

TVC 45"

Poster

POS

Butchers' Windows

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