PRINT & POS
falling in lamb
Spring is the season of love - it’s also the best season for lamb. To encourage Australians to continue their long standing love affair with spring lamb, we produced an integrated campaign led by a movie trailer for a new romantic comedy, “Falling In Lamb”. It’s a great Australian love story, a classic tale of boy meets girl meets lamb chop, reminding us all that, in spring, all you need is lamb. The campaign was also rolled out in print and various POS items (inc. posters, recipe brochures, shelf strips, wobblers, and pack stickers.) We not only fooled quite a few people into thinking this was a genuine movie, there might even have been an audience for it, if the YouTube comments are anything to go by.