cool ridge

To encourage men to drink more water, we reminded them that it's good to get things out of your system. With a budget that was a mere drop in the ocean compared to Coca-Cola's Mt Franklin (the market leader), we needed to do something that really made a splash.

Monk Online Film
POS poster
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Outdoor
Microsite - where people could upload videos of themselves getting things out of their system, as well as viewing videos of people doing the same thing in the Cool Ridge Vent Tent.
The Vent Tent - where people could get something off their chests in total isolation (apart from the video camera they spoke into, which captured each rant for the microsite). 
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