POS poster
POS poster
POS poster
No 3. most watched Australian viral 2012
chop culture
Sam Kekovich reckons pop culture is unAustralian. So he created chop culture instead. His mission was to get enough hits to get his chop song, Barbie Girl, to the top of Nova’s Australia Day countdown. What better way to make Lamb #1 on Australia Day? There were over 1,000,000 hits for Sam's videos. It was the 3rd most watched Australian viral for 2012. Even in the campaign's 8th year, there was a lamb sales uplift of 31.7%, the highest ever recorded, and a 10% increase on last year's record.