To help Australians beat COVID-19 by getting vaccinated, we appealed to our nation's competitive spirit. The inspirational campaign spotlights how Australians have conquered it all – disasters like bushfires, floods, drought as well as the GFC, and championed innovations including the cochlear implant to overcome deafness, and in the case of Fred Hollows, treat avoidable blindness. We share a determined spirit that means when we band together, and get vaccinated, there’s no doubt we can beat COVID-19 too.
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